Individual Assignment 10 Article Example | Topics and Well Written Essays - 250 words

Individual Assignment 10 - Article Example In addition, the malware will insert unwanted advertisements in the non-affiliated websites like spawn pop-ups that require the internet user to click the advertisement message (Solomon and Tuten 18). Another unethical practice in generating and nurturing sales leads is semantic marketing and behavioral targeting. Semantic advertising on the social media involves semantic analytics that can interpret the meaning and the main topic in a subject thus populating such visited websites with targeted advertisements even though not requested by the users. Behavioral targeting involves monitoring the behavior of the internet users especially the websites visited and hours spend on different websites. These practices are unethical since they interfere with the autonomy of the user and lead to other unethical practices such as spamming and violation of privacy and confidentiality of the internet users (Solomon and Tuten 24). Behavioral tracking is a practice whereby the advertisers monitor the electronic shopping patterns of the internet users together with the sites visited. In 2011, the Federal Trade Commission announced plans to require the advertisers to permit ‘do not track’ or ‘turn off the tracking switch’ and even disclose their monitoring activities (Solomon and Tuten 33). From the ethical perspective, advertisers should disclose their intentions or permit the internet users to turn off tracking. According to the rights perspective of ethics, internet and social media users have the right to privacy thus advertisers must disclose their intentions or permit the switch off tracking option. It is the right of internet users to control their activities on the internet, their images and information that is shared over the internet. According to the egalitarianism or fairness approach to ethics, disclosing the tracking intentions or permitting the switch off button is fair to users of the